Pizza Gourmet

Devilishly Good Pizza Shop

An entrepreneurial start up offering both eat-in and take-away gourmet pizza’s coupled with a late night alcohol license. Make Studio was called in to create a full identity, website, menu, shop facade and all those additional extras which invariably find their way onto the table.

The graphic is based on the geometric forms of the letters G and P, composited together in an abstract manner. It was a touch of fortune when they began to mimic a pizza pan and glass. The grid was created based on their original combination and used to tighten their construction.

If you haven’t already noticed, the letters are the wrong way round. Oddly enough they were defined that way because of a slight shift in name change mid-project. The graphic was liked so much and remained abstract enough that the client wanted to keep it.

From the sketchbook:

Made in Scotland

Bred in Wales, educated in Cornwall and working in England. Living among the cafés, coffee shops and clichés of Christchurch. Plumen light bulbs dangle in pendants above the dining room table, Bertoia diamond chairs are draped in fur throws and a rosewood Eames lounger is home to an owl shaped cushion with button eyes. I’ve operated under the guise of a designer since 2008, dabbling in the ink, pixels and vectors of brand and building between the parentheses of web development.

Download Portfolio [PDF]

For those of you who prefer picture books and colouring outside the lines.

Download Something Sensible [PDF]

For the more discerning connoisseur who can spell connoisseur without a google search.