Lucky Seven

A radio station for the Bournemouth AFC

Contrasting the icon with a typeface less rich in personality. The structured, architectural quality of Din enabled us to maintain a clean aesthetic that fitted with the premium qualities of Seven Developments while also putting across the important station information.

With reference to the classic Americana of Vegas, the 7 was inspired by the atypical 7’s of the slot machine while also taking a slight adjustment to the style to mimic the form of a music note with the bulbous end and wave like tail.

From the sketchbook:

Made in Scotland

Bred in Wales, educated in Cornwall and working in England. Living among the cafés, coffee shops and clichés of Christchurch. Plumen light bulbs dangle in pendants above the dining room table, Bertoia diamond chairs are draped in fur throws and a rosewood Eames lounger is home to an owl shaped cushion with button eyes. I’ve operated under the guise of a designer since 2008, dabbling in the ink, pixels and vectors of brand and building between the parentheses of web development.

Download Portfolio [PDF]

For those of you who prefer picture books and colouring outside the lines.

Download Something Sensible [PDF]

For the more discerning connoisseur who can spell connoisseur without a google search.